Una fuente practica, eficaz y de facil consulta para saber que tipos de herramientas, estrategias y tecnicas utilizan en cada campana publicitaria para lograr el exito. Este manual practico para crear anuncios que vendan, se ha convertido en la biblia del mundo profesional de la publicidad y el marketing en los paises de habla francesa e inglesa.

Featuring work by Cecil Beaton, Brassai, Henri Cartier-Bresson, Robert Frank, Raoul Hausmann, Richard Avedon, Man Ray, El Lissitzky, Aleksandr Rodchenko and dozens more of the most outstanding photographers of the twentieth century, this deluxe set is broken into two volumes, each sold separately, that jointly analyze photography as an artistic medium from 1900 to 2000-paying particular attention to the myriad ways that human beings have been portrayed across the years. The first volume collects 114 black-and-white images by the leading photographers and avant-garde artists of the era spanning from 1900-1950. The second features 100 more images, also in black-and-white, that span from 1950-2000. Both volumes are edited by the renowned curator and scholar of historical photography, Ute Eskildsen, who has directed the development of the Photographic Department at the Museum Folkwang, Essen since 1979.

A useful guide for both a better understanding of the state of contemporary Latin American art today and an introduction to an important group of artists who are contributing to its development. Spanning a wide range of different disciplines from painting and installation work to photography, each artist featured is allotted four pages in which their work is examined through a both a short essay and a selection of images.

The Vienna Workshop and the "total work of art" - Founded in 1903 by Josef Hoffmann, Koloman Moser, and Fritz Waemdorfer, the Wiener Werkstatte ("Vienna Workshop") was a collective of architects and craftsmen which aimed at fusing architecture and interior design into a Gesamtkunstwerk, or total work of art. Experimenting with various materials (gold, precious stones, and papier mache, for example), the artists of the Wiener Werkstatte created buildings and objects which combined classical elegance with streamlined functionality. Though the workshop lasted only thirty years, its influence is still strong today.

Inside the Business of Graphic Design

Esta exploración fresca e innovadora sobre el negocio del diseño gráfico hace un acercamiento a algunos de los diseñadores internacionales más relevantes del panorama actual que revelan los secretos de su éxito (y también los fracasos) de su vida profesional. Este libro está basado en sesenta entrevistas con propietarios de las firmas de diseño de todos los niveles y tamaños, y pone la luz justamente en los riesgos, los requisitos y las recompensas de mantenerse dentro del negocio.

A how-to guide for the finishing touch to a successful design

Designers love to incorporate bells and whistles and special features into their designs to make them stand out. Often these special treatments are the element that makes the audience really connect with the design. The challenge is that these special embellishments are usually expensive and getting them right can be extremely difficult. Mastering Materials, Bindings & Finishes provides a complete reference to hundreds of special treatments, with information on how to approach them in reference to your design job, what to consider, the challenges, pitfalls, and the inside scoop from experienced designers who have both successfully and, not so successfully, implemented each of the effects featured.