{"id":20421,"date":"2023-03-25T08:34:08","date_gmt":"2023-03-25T07:34:08","guid":{"rendered":"https:\/\/www.usandizaga.com\/design\/?p=20421"},"modified":"2023-03-30T10:57:35","modified_gmt":"2023-03-30T08:57:35","slug":"marka-kudeaketa-edo-branding-a","status":"publish","type":"post","link":"https:\/\/www.usandizaga.com\/design\/eu\/marka-kudeaketa-edo-branding-a\/","title":{"rendered":"MARKA kudeaketa edo BRANDING-A"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20421\" class=\"elementor elementor-20421\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa8d3b5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa8d3b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1315da\" data-id=\"c1315da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4490aec6 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4490aec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">MARKA kudeaketa edo BRANDING-A<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab3b98f elementor-widget elementor-widget-heading\" data-id=\"4ab3b98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ZERTAN DATZA PROZESUA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743176bd elementor-widget elementor-widget-text-editor\" data-id=\"743176bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marka kudeatzea edo <\/span><i><span style=\"font-weight: 400;\">branding<\/span><\/i><span style=\"font-weight: 400;\">-a egitea, etengabe eraikitzen ari den prozesua da. <\/span><span style=\"font-weight: 400;\">Marka bakoitzak balore eta xede batzuk ditu ardatzean. Hauekin batera beste gauza askok osatzen dute marka, hala nola, era askotako publikoekin dituen harremanek, esperientziek eta komunikazioek. Nola ikusten eta bizitzen dugu marka bakoitza?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18bc2b2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18bc2b2b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79b4d5be\" data-id=\"79b4d5be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49ba905e elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"49ba905e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tEdukiak\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49ba905e\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49ba905e\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__49ba905e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7b1b46 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"a7b1b46\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd2a2a8\" data-id=\"fd2a2a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40bb6f31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40bb6f31\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bafcba7\" data-id=\"2bafcba7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55fa62d0 elementor-widget elementor-widget-heading\" data-id=\"55fa62d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Marka kudeaketa logotipoa baino askoz ere gehiago<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aadeff6 elementor-widget elementor-widget-text-editor\" data-id=\"4aadeff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Balore nagusien inguruan, markaren alderdi bisualenak sortuko dira eta komunikazioa kudeatuko da: izena, logotipo eta ezarpen grafikoak, mezu idatziak, grafismo eta komunikazio bitartekoak. Baina beti oinarrizko baloreekin koherentzia izan beharko dute barne-antolaketa, metodologiak, harremanak eta elkarlanak; marka proposamena adierazgarria, egiazkoa eta fidagarria izan dadin.<\/p><p>Markak sortu, berreraiki eta diseinatzea, logotipoa eta publizitatea egitea baino askoz gehiago da; kulturak eraldatzeko gaitasuna duen bitartekoa da.<br \/>Errealitate baten sorkuntza holistikoa da. Egiazkoa eta adierazgarria behar duena.<br \/>Marka egitea gure esanahia eta izatea gestionatzea da, komunitate izaera indartzeko.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b1b27a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b1b27a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f700eba\" data-id=\"f700eba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-929a5ef elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"929a5ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-hand-holding-heart\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5430e11\" data-id=\"5430e11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ae81d3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7ae81d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-pencil-ruler\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-850dc5a\" data-id=\"850dc5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52f1c25 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"52f1c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-comments\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bd3e1c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bd3e1c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fff9073\" data-id=\"fff9073\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55711392 elementor-widget elementor-widget-heading\" data-id=\"55711392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Markaren kudeaketarako hiru pausoak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73538400 elementor-widget elementor-widget-text-editor\" data-id=\"73538400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marka eraikitzeko prozesuan hiru pauso nagusi daude:<\/p><p>1. Markaren pertsonalitatea. Estrategia eta balioak<\/p><p>2. Markaren sorkuntza. Diseinua<\/p><p>3. Marka bizi, komunikatu. Komunitatea<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36904ffa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36904ffa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52a6effd\" data-id=\"52a6effd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bcbd7e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5bcbd7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-hand-holding-heart\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t1 Markaren pertsonalitatea. Estrategia eta balioak\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMarkaren pertsonalitatea eta estrategia zentratzeko, iradoki beharreko baloreak izango dira kontuan.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0f1630 elementor-widget elementor-widget-text-editor\" data-id=\"6b0f1630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><h3>Posizionamendua. Zerk egiten duen berezi.<\/h3><p>Besteekiko erlazio eta posizio bat aktibatuko da.<br \/>Helburua, Langileriaren eta kanpoko pertsonen buruan harrera edo leku bat lortzea da.<\/p><h3>Ardatza. Balore nagusia, bere DNA, esentzia.<\/h3><p>Kontzeptu gakoa da. Nolakoak garen, eta batez ere, jarduna zergatik eta zertarako egiten dugun adierazten duena.<\/p><h3>Pertsonalitatea. Beste baloreak, tonua, estiloa.<\/h3><p>Zer garen, zer izan nahi dugun eta zer izan gaitezkeen erantzuten duen hitz multzoa.<\/p><h3>Proposamena<\/h3><p>Claim edo lelo moduan laburbilduta adieraziko da.<br \/>Erantzukizuna hartzeko balio duen mezua izango da.<br \/>Leloa taldean elkarrekin sortzea komeni da.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cac09f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cac09f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2806d2d\" data-id=\"2806d2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b9dadd elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8b9dadd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-pencil-ruler\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t2 Markaren sorkuntza. Diseinua\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tHau izebergaren punta da. Ikusgarria den alderdia, azpian ikusgarri ez badira ere, aurretik aipatutako estrategia eta baloreak daude.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ec427 elementor-widget elementor-widget-text-editor\" data-id=\"84ec427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><h4><b>Ikus identitate sistema.<\/b><\/h4><p><span style=\"font-weight: 400;\">Sistema grafiko bisuala da: logotipo, isotipo, tipografia, kolorea eta sistema grafiko osoa.<br \/><\/span><span style=\"font-weight: 400;\">Diseinuak identitatea isladatuko beharko du (ez da zerbait polita egitea soilik).\u00a0<\/span><b><\/b><\/p><h4><b>Narrazioa, <\/b><b><i>Story -telling<\/i><\/b><b> deritzaiona.<\/b><\/h4><p><span style=\"font-weight: 400;\">Irudi, testu eta ekintza bidez eraiki eta adieraziko den kontakizuna da.<br \/><\/span><span style=\"font-weight: 400;\">Sormenarekin antolatu eta espresatutako da, erakargarri izateko.\u00a0<br \/><\/span><span style=\"font-weight: 400;\">Eskainitako produktua eta zerbitzua narrazioaren arabera egokituko da.<\/span><\/p><h4><b>Zerbitzuak egokitu<\/b><\/h4><p><span style=\"font-weight: 400;\">Zerbitzuak baloreen arabera errebisatuko dira.<br \/><\/span><span style=\"font-weight: 400;\">Esperientzia da publiko desberdinei izaera helarazteko modua.<\/span><\/p><h4><b>Antolaketa egokitu<\/b><\/h4><p><span style=\"font-weight: 400;\">Barne antolaketa eta lan-harremanak berrantolatuko dira.<br \/><\/span><span style=\"font-weight: 400;\">Parte-hartze eta harreman bideak egokituko dira.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07016e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07016e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54ba2e6\" data-id=\"54ba2e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1653957 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1653957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comments\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t3 Marka bizi, komunikatu. Komunitatea\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tKanpoan eta barruan egin beharreko komunikazioa da.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a137408 elementor-widget elementor-widget-text-editor\" data-id=\"a137408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><b>Esperientzia.\u00a0<\/b><\/h4><p><span style=\"font-weight: 400;\">Aktibazioa, bizipena, emozionalki konektatzea da garrantzitsuena.\u00a0<\/span><\/p><h4><b>Komunitatea.\u00a0<\/b><\/h4><p><span style=\"font-weight: 400;\">Barne Komunitatearen zaintza ezinbestekoa da.<\/span><\/p><p><span style=\"font-weight: 400;\">Dagokion publiko ezberdinekin kontaktuan sartzea, merkatuan egotea gakoa da.<\/span><\/p><h4><b>Elkarlana.\u00a0<\/b><\/h4><p><span style=\"font-weight: 400;\">Proiektuak inguruko eragileekin batera bideratuko dira: kanpoko aliatuak, beste korporazio, talde,\u00a0 auzoa, erakundeak, eragileak&#8230;\u00a0\u00a0<\/span><\/p><h4><b>Komunikazioa.<\/b><\/h4><p><span style=\"font-weight: 400;\">Tresna tradizionak eta berriagoak erabiliko dira: ohiko publizitatea, webgunea, sare sozialak, ahoz ahokoa\u2026\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Bide anitzetatik sortuko da komunikazio osoa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f8b9673 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f8b9673\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5104acf1\" data-id=\"5104acf1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ca48ce1 elementor-widget elementor-widget-heading\" data-id=\"1ca48ce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Ikus identitate egokiaren ezaugarriak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a235e elementor-widget elementor-widget-text-editor\" data-id=\"c1a235e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Markaren izen, logotipo, isotipo, kolore eta tipografiaren aukeraketa, ez da \u201cgusto\u201d kontua izango. Egokitasunez funtzionatzen duen jakiteko, alderdi tekniko, semantiko eta kontestuari dagozkionak izango dira kontutan.<\/span><\/p><p><span style=\"font-weight: 400;\">Marka baten eraginkorra izan dadin hurrengo ezaugarriak bete beharko ditu:<\/span><\/p><h3><b>identifikagarria<\/b><\/h3><p>Balioekin harremana behar du.<br \/>Sektoreko gainontzeko markekin lotua eta taldearen barruan kokatua.<br \/>Erraz gogoratzekoa.<\/p><h3><b>ezberdina<\/b><\/h3><p><span style=\"font-weight: 400;\">Elementu ezberdintzaile edo bereizgarria a duena.<br \/><\/span><span style=\"font-weight: 400;\">Sektoreko gainontzeko marketatik desberdintzen dena. <\/span>Izaera berezia kontuan izanik esanguratsua dena.<\/p><h3><b>sisteman<\/b><\/h3><p>Sistema grafikoaren parte bezala sortua, espazioarekin jokatuz.<br \/>Horretarako logotipoak sinaduraren izaera beharko du (ez kartelarena).<\/p><h3><b>garbia<\/b><\/h3><p><span style=\"font-weight: 400;\">Irakurgarritasuna bermatuko duena, <\/span><span style=\"font-weight: 400;\">sintetikoa, pregnantea, eskala eta kolore bertsio ezberdinetarako egokia.<br \/><\/span>Bai gertutik, bai urrutitik erraz perzibituko dena.<br \/>\u00abDekoraziorik\u00bb gabea, elementu justuekin iradokitzeko gaitasuna duena.<\/p><h3><b>moldagarria<\/b><\/h3><p><span style=\"font-weight: 400;\">Datozen aldaketetara irekia.<br \/><\/span><span style=\"font-weight: 400;\">Aplikazio grafiko desberdinetara egokitu daitekeena:\u00a0 Papergintza, webgunea, Sare sozialak.<\/span><\/p><h3><b>iradokitzailea<\/b><\/h3><p><span style=\"font-weight: 400;\">Esplizitoa edo literala izan gabe, esanguratsua.<br \/><\/span><span style=\"font-weight: 400;\">Unibertsala.<br \/><\/span><span style=\"font-weight: 400;\">Emozionalki komunikatzen duena.<br \/><\/span><span style=\"font-weight: 400;\">Epe luzean jarraituko duena, atenporala.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94fa691 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94fa691\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56b5e21\" data-id=\"56b5e21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fda36a7 elementor-widget elementor-widget-heading\" data-id=\"fda36a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Kasu eredugarriak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac5a65e elementor-widget elementor-widget-text-editor\" data-id=\"ac5a65e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"p1\"><span style=\"font-style: inherit;\">AALTO UNIVERSITY. <\/span><span class=\"s1\" style=\"font-style: inherit;\"><b>Espoo, Helsinki, Finlandia<\/b><\/span><\/h3><p class=\"p1\">Finlandiako Aalto unibertsitateko marka da. Logotipoa tipografikoa da eta hiru zeinu ezberdinekin erabiltzen dute, baita unibertsitate ezberdinetarako barianteak dituzte izenak aldatuz.<\/p><p class=\"p1\">Logotipoa aplikatzeko bi bertsio dituzte, luzea eta txikia, bata isotipoarekin izenaren gainean eta bestea izena isotipoaren alboan.<\/p><p class=\"p1\">Logotipoaz gain estiloa jarraituz elementu gehiago sortu dituzte, ikonoak eta kartelen plantilak.<\/p><p class=\"p1\">Logoa garbia da eta profesionaltasunaren irudia transmititzen du.<\/p><p><a href=\"http:\/\/www.aalto.fi\/en\" target=\"_blank\" rel=\"noopener\">www.aalto.fi\/en<\/a><br \/><a href=\"http:\/\/www.aalto.fi\/en\/brand-library#\/\" target=\"_blank\" rel=\"noopener\">www.aalto.fi\/en\/brand-library#\/<\/a><br \/><a href=\"http:\/\/www.aalto.fi\/en\/brand-library#\/template\" target=\"_blank\" rel=\"noopener\">www.aalto.fi\/en\/brand-library#\/template<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8154336 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"8154336\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Mesa-de-trabajo-1-copia@3x-960x678.png\" alt=\"Mesa de trabajo 1 copia@3x\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Mesa-de-trabajo-1@3x-960x679.png\" alt=\"Mesa de trabajo 1@3x\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Mesa-de-trabajo-1-copia-3@3x-960x679.png\" alt=\"Mesa de trabajo 1 copia 3@3x\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Mesa-de-trabajo-1-copia-2@3x-960x678.png\" alt=\"Mesa de trabajo 1 copia 2@3x\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8025da elementor-widget elementor-widget-text-editor\" data-id=\"a8025da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>PARSONS SCHOOL OF DESIGN. The New School<\/h3><p>Parsons The New School for Design, normalean Parsons School of Design bezela ezaguna edo bakarrik Parsons, arte eta diseinu eskola bat da, New Yorken kokatua. Paula Scher da ikus identitate honen sortzailea. Tipografia aldetik nahiko moldagarria da, ikasketa planak eta eskolako instalazioak duen dibertsitatea adierazteko. Neurrira egindako tipografia da, eta letra zabal eta estuen arteko nahasketaz dago osatua. Dena maiuskulaz dago adierazita. The new school izena eta lerroak beltzez agertzen dira, eskolen izenak eta programak berriz, gorriz.<br \/>www.pentagram.com\/work\/the-new-school<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d81ca elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"96d81ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Mesa-de-trabajo-1-copia-6@3x-960x679.png\" alt=\"Mesa de trabajo 1 copia 6@3x\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Mesa-de-trabajo-1-copia-5@3x-960x679.png\" alt=\"Mesa de trabajo 1 copia 5@3x\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Mesa-de-trabajo-1-copia-7@3x-960x679.png\" alt=\"Mesa de trabajo 1 copia 7@3x\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Mesa-de-trabajo-1-copia-4@3x-960x678.png\" alt=\"Mesa de trabajo 1 copia 4@3x\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-718381b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"718381b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c79e14d\" data-id=\"c79e14d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7de428d elementor-widget elementor-widget-heading\" data-id=\"7de428d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Sarrera erlazionatuak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d58fee elementor-widget elementor-widget-text-editor\" data-id=\"52d58fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Honako bi sarrera hauek\u00a0 Ikus Identitatearen aldaketarekin\u00a0<span style=\"font-size: 1.2rem;\">erlazionatuta daude\u00a0<\/span><span style=\"font-size: 1.2rem;\">ere<\/span><span style=\"font-size: 1.2rem;\">:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-60f387d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60f387d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-31c993aa\" data-id=\"31c993aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-739b39b6 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"739b39b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.usandizaga.com\/design\/eu\/?p=20267\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ikastetxearen baloreak<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-55ecee32\" data-id=\"55ecee32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-199f0202 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"199f0202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.usandizaga.com\/design\/eu\/?p=20421\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marka kudeaketa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ZERTAN DATZA PROZESUA Marka kudeatzea edo branding-a egitea, etengabe eraikitzen ari den prozesua da. Marka bakoitzak balore eta xede batzuk ditu ardatzean. Hauekin batera beste gauza askok osatzen dute marka, &#8230; <a title=\"MARKA kudeaketa edo BRANDING-A\" class=\"read-more\" href=\"https:\/\/www.usandizaga.com\/design\/eu\/marka-kudeaketa-edo-branding-a\/\" aria-label=\"Leer m\u00e1s sobre MARKA kudeaketa edo BRANDING-A\">+info<\/a><\/p>\n","protected":false},"author":1,"featured_media":20706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","footnotes":""},"categories":[735],"tags":[],"class_list":["post-20421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publizitate-grafika-proiektuak","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","resize-featured-image"],"lang":"eu","translations":{"eu":20421,"es":20646},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/posts\/20421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/comments?post=20421"}],"version-history":[{"count":0,"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/posts\/20421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/media\/20706"}],"wp:attachment":[{"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/media?parent=20421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/categories?post=20421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/tags?post=20421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}