{"id":20641,"date":"2023-03-29T23:58:25","date_gmt":"2023-03-29T21:58:25","guid":{"rendered":"https:\/\/www.usandizaga.com\/design\/?p=20641"},"modified":"2023-03-30T09:59:45","modified_gmt":"2023-03-30T07:59:45","slug":"en-busca-de-la-nueva-identidad-visual","status":"publish","type":"post","link":"https:\/\/www.usandizaga.com\/design\/en-busca-de-la-nueva-identidad-visual\/","title":{"rendered":"EN BUSCA DE LA NUEVA IDENTIDAD VISUAL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20641\" class=\"elementor elementor-20641\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24370ce7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24370ce7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-571cc68\" data-id=\"571cc68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-707d238f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"707d238f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">EN BUSCA DE LA NUEVA IDENTIDAD VISUAL<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46937578 elementor-widget elementor-widget-heading\" data-id=\"46937578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">IES USANDIZAGA PE\u00d1AFLORIDA AMARA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd95e96 elementor-widget elementor-widget-text-editor\" data-id=\"6bd95e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un buen dise\u00f1o gr\u00e1fico es fundamental para cualquier centro educativo. Permite transmitir una imagen de calidad, fomenta el sentido de comunidad y pertenencia y puede ayudar a ubicar al centro en el lugar que le corresponde en el mapa simb\u00f3lico. Por ello, la atenci\u00f3n a este aspecto esencial y el esfuerzo en el dise\u00f1o de una imagen gr\u00e1fica de calidad, lo hemos tomado como una oportunidad para reflexionar y mejorar lo que es\u00a0 Usandizaga-Pe\u00f1aflorida-Amara BHI.<br \/>Dado que el este Instituto contamos con estudiantes que se est\u00e1n preparando como profesionales en dise\u00f1o de Gr\u00e1fica Publicitaria, han afrontado con ganas al reto, con la ayuda de todas las personas que lo formamos.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e9ddd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e9ddd8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2db9ace\" data-id=\"2db9ace\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b67a331 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"b67a331\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tEdukiak\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b67a331\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__b67a331\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__b67a331\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-941b02f elementor-widget elementor-widget-image\" data-id=\"941b02f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"547\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/marka-urdin-08-960x547.png\" class=\"attachment-large size-large wp-image-20065\" alt=\"IES Usandizaga-Pe\u00f1aflorida-Amara Marka berrikuntza\" srcset=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/marka-urdin-08-960x547.png 960w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/marka-urdin-08-355x202.png 355w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/marka-urdin-08-768x438.png 768w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/marka-urdin-08.png 1130w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad97d92 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"ad97d92\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec1144f\" data-id=\"ec1144f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11dfdd1 elementor-widget elementor-widget-heading\" data-id=\"11dfdd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">1. Imagen gr\u00e1fica e identidad del centro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad98c6 elementor-widget elementor-widget-text-editor\" data-id=\"2ad98c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La imagen gr\u00e1fica es un elemento fundamental en la identidad de cualquier centro educativo.<\/p><p>Los elementos que componen la identidad, tales como logotipos, tipograf\u00eda, colores y sistemas gr\u00e1ficos, servir\u00e1n para representar al centro y distinguirlo de otras instituciones educativas.<\/p><p>El dise\u00f1o de una comunicaci\u00f3n gr\u00e1fica atractiva y significativa tambi\u00e9n puede ayudar a posicionar la escuela.<\/p><p>Es particularmente importante que la imagen gr\u00e1fica est\u00e9 bien dise\u00f1ada como sistema, ya que cumplir\u00e1 ciertas funciones pr\u00e1cticas y prop\u00f3sitos espec\u00edficos. Una identidad contempor\u00e1nea puede ayudar a transmitir los valores del centro escolar, transmitiendo, al mismo tiempo, una imagen de seriedad y compromiso con la calidad educativa, por ejemplo. En el contexto de la educaci\u00f3n p\u00fablica, la confianza y la credibilidad son elementos clave para atraer a familias y estudiantes potenciales.Adem\u00e1s, una identidad visual basada en valores ayudar\u00e1 a promover un sentido de pertenencia a una comunidad dentro del centro educativo. Una imagen cohesionada y familiar ayudar\u00e1 tanto a alumnado como a profesorado a identificarse con el Instituto y a sentirse parte de \u00e9l.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4d1e35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4d1e35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54be068\" data-id=\"54be068\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1ae9ea elementor-widget elementor-widget-heading\" data-id=\"c1ae9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">2. Marca anterior y nombre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64bce5e elementor-widget elementor-widget-text-editor\" data-id=\"64bce5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La marca anterior tiene m\u00e1s de veinte a\u00f1os. Con los nuevos medios (pantalla, peque\u00f1o tama\u00f1o,&#8230;) se han detectado dificultades de adaptaci\u00f3n y se ha optado por renovar y simplificar la imagen, manteniendo los aspectos m\u00e1s fundamentales de su esencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fd97b25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd97b25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-aefa43e\" data-id=\"aefa43e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef1a405 elementor-widget elementor-widget-image\" data-id=\"ef1a405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"202\" height=\"91\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/usandizaga_logoa.png\" class=\"attachment-full size-full wp-image-20067\" alt=\"IES Usandizaga-Pe\u00f1aflorida-Amara, logo Zaharra\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d0891 elementor-widget elementor-widget-text-editor\" data-id=\"f9d0891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se mantendr\u00e1 el peso, direcci\u00f3n, dinamismo de la marca actual.<\/p><p>Por otra parte, uno de los aspectos centrales de partida de la marca es su nombre. La marca actual del centro tiene un nombre complejo. Como es demasiado largo, dificulta la expresi\u00f3n oral \u00edntegra del nombre, dificultando la legibilidad. Este es uno de los principales retos par el desarrollo de la nueva identidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4606c4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4606c4c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3f7619b\" data-id=\"3f7619b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9197b79 elementor-widget elementor-widget-image\" data-id=\"9197b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/usandizaga-logoak-konparaketa.png\" class=\"attachment-full size-full wp-image-20072\" alt=\"IES Usandizaga-Pe\u00f1aflorida-Amara logo eraikuntza bozetoak\" srcset=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/usandizaga-logoak-konparaketa.png 960w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/usandizaga-logoak-konparaketa-355x200.png 355w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/usandizaga-logoak-konparaketa-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2e7c7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2e7c7f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20d0bb5\" data-id=\"20d0bb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6ef582 elementor-widget elementor-widget-heading\" data-id=\"d6ef582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">3. En busca de la inspiraci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b8033 elementor-widget elementor-widget-text-editor\" data-id=\"68b8033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Durante el desarrollo de este proyecto se han analizado casos de \u00e9xito de branding y dise\u00f1o de marca a nivel internacional y de nuestro entorno m\u00e1s cercano.<\/p><p>Al mismo tiempo, hemos recibido en el centro las conferencias y talleres de dos empresas especializadas en brandings estrat\u00e9gicos y servicios de comunicaci\u00f3n:<\/p><p>Move branding, branding y consultor creativo con amplia experiencia en marcas de centros escolares <a href=\"https:\/\/www.movebranding.es\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.movebranding.es\/<\/a><br \/>B comunicaci\u00f3n con el experto en construcci\u00f3n de identidad de marcas y storytelling <a href=\"https:\/\/bcomunicacion.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/bcomunicacion.com\/<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44bdd3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44bdd3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-438f06d\" data-id=\"438f06d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4f6b93 elementor-widget elementor-widget-image\" data-id=\"a4f6b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"968\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/Inspirazioa-B-Comunicacion.jpg\" class=\"attachment-full size-full wp-image-20080\" alt=\"Inspirazioa b-comunicaci\u00f3n agentziaren eskutik\" srcset=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/Inspirazioa-B-Comunicacion.jpg 1920w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/Inspirazioa-B-Comunicacion-355x179.jpg 355w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/Inspirazioa-B-Comunicacion-960x484.jpg 960w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/Inspirazioa-B-Comunicacion-768x387.jpg 768w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/Inspirazioa-B-Comunicacion-1536x774.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Inspirazioa b-comunicaci\u00f3n agentziaren eskutik<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b812897 elementor-widget elementor-widget-image\" data-id=\"b812897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/20220311_MOVE-BRANDING-optim.jpeg\" class=\"attachment-full size-full wp-image-20611\" alt=\"Taller de branding creativo con Move Branding\" srcset=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/20220311_MOVE-BRANDING-optim.jpeg 960w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/20220311_MOVE-BRANDING-optim-176x235.jpeg 176w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/20220311_MOVE-BRANDING-optim-780x1040.jpeg 780w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/20220311_MOVE-BRANDING-optim-768x1024.jpeg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28b570a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28b570a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b9e7d5\" data-id=\"4b9e7d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44f740d elementor-widget elementor-widget-heading\" data-id=\"44f740d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">4. Proceso creativo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f2b672 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f2b672\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-06d1128\" data-id=\"06d1128\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0a711c elementor-widget elementor-widget-text-editor\" data-id=\"d0a711c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cada estudiante ha probado diferentes variantes para las propuestas de logotipos e isotipos y cada cual ha desarrollado a su manera el nombre, ya que puede servir para reflexionar sobre el nombre actual del centro.<\/p><p>Partiendo de los valores del centro y teniendo en cuenta la complejidad de su nombre, se pasa a los primeros borradores manuales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63dd236 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"63dd236\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/IMG_0753-780x1040.jpg\" alt=\"IMG_0753\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/IMG_0754-780x1040.jpg\" alt=\"IMG_0754\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/IMG_0757-780x1040.jpg\" alt=\"IMG_0757\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/IMG_0761-780x1040.jpg\" alt=\"IMG_0761\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/IMG_0764-780x1040.jpg\" alt=\"IMG_0764\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/IMG_0768-780x1040.jpg\" alt=\"IMG_0768\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2022\/12\/logo-bozetoak-780x1040.jpg\" alt=\"logo-bozetoak\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320f1c3 elementor-widget elementor-widget-text-editor\" data-id=\"320f1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zirriborroetatik aukeraketa bat egin eta digitalean froga eta aldaera pila bat landu dira, bide eta aukera anitzak.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60ec26 elementor-widget elementor-widget-gallery\" data-id=\"d60ec26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Eider-Rodriguez-UPA-logo2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d60ec26\" data-elementor-lightbox-title=\"Eider Rodriguez UPA logo2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyODYsInVybCI6Imh0dHBzOlwvXC93d3cudXNhbmRpemFnYS5jb21cL2Rlc2lnblwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDNcL0VpZGVyLVJvZHJpZ3Vlei1VUEEtbG9nbzIuanBnIiwic2xpZGVzaG93IjoiZDYwZWMyNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Eider-Rodriguez-UPA-logo2-768x597.jpg\" data-width=\"768\" data-height=\"597\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Froga-UPA-logo2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d60ec26\" data-elementor-lightbox-title=\"Froga-UPA-logo2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyODgsInVybCI6Imh0dHBzOlwvXC93d3cudXNhbmRpemFnYS5jb21cL2Rlc2lnblwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDNcL0Zyb2dhLVVQQS1sb2dvMi5qcGciLCJzbGlkZXNob3ciOiJkNjBlYzI2In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Froga-UPA-logo2-768x597.jpg\" data-width=\"768\" data-height=\"597\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Ikerne-Bravo-UPA-logo2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d60ec26\" data-elementor-lightbox-title=\"Ikerne-Bravo-UPA-logo2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyOTAsInVybCI6Imh0dHBzOlwvXC93d3cudXNhbmRpemFnYS5jb21cL2Rlc2lnblwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDNcL0lrZXJuZS1CcmF2by1VUEEtbG9nbzIuanBnIiwic2xpZGVzaG93IjoiZDYwZWMyNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Ikerne-Bravo-UPA-logo2-768x611.jpg\" data-width=\"768\" data-height=\"611\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Naomi-Gonzalez-UPA-logo2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d60ec26\" data-elementor-lightbox-title=\"Naomi-Gonzalez-UPA-logo2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjAyOTIsInVybCI6Imh0dHBzOlwvXC93d3cudXNhbmRpemFnYS5jb21cL2Rlc2lnblwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDNcL05hb21pLUdvbnphbGV6LVVQQS1sb2dvMi5qcGciLCJzbGlkZXNob3ciOiJkNjBlYzI2In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Naomi-Gonzalez-UPA-logo2.jpg\" data-width=\"631\" data-height=\"491\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fe9c0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fe9c0e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dead33\" data-id=\"5dead33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e3c205 elementor-widget elementor-widget-heading\" data-id=\"7e3c205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">5. Propuestas\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-427d22c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"427d22c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-454f88f\" data-id=\"454f88f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03f2aad elementor-widget elementor-widget-text-editor\" data-id=\"03f2aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los principales elementos de la marca son el nombre, el logotipo, el isotipo, la tipograf\u00eda y el color. Se realizaron varias propuestas y se trabaj\u00f3 el desarrollo gr\u00e1fico completo de las mismas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-34578a7 elementor-widget elementor-widget-heading\" data-id=\"34578a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Todas las propuestas de marca en conjunto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04c401f elementor-widget elementor-widget-image\" data-id=\"04c401f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Markak-Denak-batera.png\" class=\"attachment-full size-full wp-image-20294\" alt=\"Usandizaga-Pe\u00f1aflorida Amararako marka proposamen guztiak batera\" srcset=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Markak-Denak-batera.png 960w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Markak-Denak-batera-355x200.png 355w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Markak-Denak-batera-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c339a8a elementor-widget elementor-widget-heading\" data-id=\"c339a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Propuestas de marca individuales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec4d4c elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"9ec4d4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;speed&quot;:1500,&quot;autoplay_speed&quot;:3000,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/PR_5_5_Presentacion-a-clientes_Zura_2022-12-19.png\" alt=\"PR_5_5_Presentacion a clientes_Zura_2022-12-19\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/PR_5_5_Presentacion-a-clientes_Zura_2022-12-19-4.png\" alt=\"PR_5_5_Presentacion a clientes_Zura_2022-12-19 (4)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/PR_5_5_Presentacion-a-clientes_Zura_2022-12-19-2.png\" alt=\"PR_5_5_Presentacion a clientes_Zura_2022-12-19 (2)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/PR_5_5_Presentacion-a-clientes_Zura_2022-12-19-9.png\" alt=\"PR_5_5_Presentacion a clientes_Zura_2022-12-19 (9)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/PR_5_5_Presentacion-a-clientes_Zura_2022-12-19-6.png\" alt=\"\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/PR_5_5_Presentacion-a-clientes_Zura_2022-12-19-8.png\" alt=\"PR_5_5_Presentacion a clientes_Zura_2022-12-19 (8)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/PR_5_5_Presentacion-a-clientes_Zura_2022-12-19-1.png\" alt=\"PR_5_5_Presentacion a clientes_Zura_2022-12-19 (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/PR_5_5_Presentacion-a-clientes_Zura_2022-12-19-3.png\" alt=\"PR_5_5_Presentacion a clientes_Zura_2022-12-19 (3)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/PR_5_5_Presentacion-a-clientes_Zura_2022-12-19-5.png\" alt=\"PR_5_5_Presentacion a clientes_Zura_2022-12-19 (5)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 de 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/PR_5_5_Presentacion-a-clientes_Zura_2022-12-19-7.png\" alt=\"PR_5_5_Presentacion a clientes_Zura_2022-12-19 (7)\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efa6c4f elementor-widget elementor-widget-heading\" data-id=\"efa6c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paneles de presentaci\u00f3n de propuestas de marca<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb14c80 elementor-widget elementor-widget-text-editor\" data-id=\"bb14c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A partir de los principales signos de identidad, la marca se plantear\u00e1 como un sistema gr\u00e1fico completo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00f653 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"c00f653\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;effect&quot;:&quot;fade&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Ruben-Maranon-UPA-brandboard.png\" alt=\"Ruben Mara\u00f1on UPA brandboard\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Naroa-Maiztegui-UPA-brandboard.png\" alt=\"Naroa Maiztegui UPA brandboard\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Naomi-Gonzalez-UPA-brandboard.png\" alt=\"Naomi Gonzalez UPA brandboard\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Ikerne-Bravo-UPA-brandboard.png\" alt=\"Ikerne Bravo UPA brandboard\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Evon-Etxeberria-UPA-brandboard.png\" alt=\"Evon Etxeberria UPA brandboard\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Eider-Rodriguez-UPA-brandboard.png\" alt=\"Eider-Rodriguez UPA brandboard\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Ane-Vega-UPA-brandboard.png\" alt=\"Ane Vega UPA brandboard\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Aleksa-Todorova-UPA-brandboard.png\" alt=\"Aleksa Todorova UPA brandboard\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Sandra-Fernandez-UPA-brandboard-.png\" alt=\"Sandra Fern\u00e1ndez UPA brandboard\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a23a5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a23a5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21593fc\" data-id=\"21593fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454a3c9 elementor-widget elementor-widget-heading\" data-id=\"454a3c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">6. Caminos elegidos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e65805 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e65805\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-17e2883\" data-id=\"17e2883\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c7065e elementor-widget elementor-widget-text-editor\" data-id=\"0c7065e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se analizan todas las ideas y se resaltan los aspectos significativos de cada una de ellas. Se decidi\u00f3 trabajar en dos direcciones principales:<\/p><h3>Isotipo fuerte<\/h3><p>Por un lado, un s\u00f3lido isotipo. Ikerne Bravo.<\/p><p>El isotipo de la marca est\u00e1 formado por dos casillas que representan los edificios de Usandizaga y Pe\u00f1aflorida. Es un refugio abierto.<\/p><p>El logotipo est\u00e1 escrito en may\u00fasculas con la tipograf\u00eda Cabin para indicar fuerza y estabilidad. Todo el texto forma un rect\u00e1ngulo en solidaridad, como en la figura.<\/p><p>Se crear\u00e1 un sistema de signos de identidad visual con formas geom\u00e9ricas que refleje los valores del centro. Se podr\u00e1 utilizar en diferentes aplicaciones, pudiendo variar los colores mientras se introduzcan en el interior de la corporativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c5e01 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"53c5e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/marka-urdin-08-08.png\" alt=\"marka urdin-08-08\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/UPA-eraikinak.png\" alt=\"UPA eraikinak\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/UPA-IRUDI-OSOA-1.png\" alt=\"UPA-IRUDI-OSOA\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/UPA-isotipo-aldaerak.png\" alt=\"UPA-isotipo-aldaerak\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/UPAisotipo-eraikuntza.png\" alt=\"UPAisotipo-eraikuntza\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/UPA-kartelak.png\" alt=\"UPA-kartelak\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/UPA-poltsak.png\" alt=\"UPA-poltsak\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/marka-urdin-08-09.png\" alt=\"marka urdin-08-09\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 de 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/2-PR_5_6_Presentacion-PUBLICA-del-Proyecto_BravoI-4.png\" alt=\"2 PR_5_6_Presentaci\u00f3n P\u00daBLICA del Proyecto_BravoI (4)\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2e13b elementor-widget elementor-widget-text-editor\" data-id=\"2d2e13b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Tipograf\u00eda clara<\/h3><p>Es una marca basada en la tipograf\u00eda, creando un bloque lo m\u00e1s claro posible con la tipograf\u00eda.<\/p><p>Son versiones gr\u00e1ficas que se podr\u00e1n utilizar seg\u00fan las distintas aplicaciones. Estas son las tres palabras que forman el logotipo, A, que terminan en forma de flecha apuntando la direcci\u00f3n hacia el futuro. Este isotipo confiere a la marca un car\u00e1cter personal.<\/p><p>La paleta nudea puede utilizarse tanto en el logotipo como en fondos u otras im\u00e1genes de aplicaciones como otra caracter\u00edstica identificativa de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28aa55c elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"28aa55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/4-PR_5_6_Presentacion-a-clientes_FernandezS-07-1.png\" alt=\"4 PR_5_6_Presentaci\u00f3n a clientes_Fern\u00e1ndezS-07\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/4-PR_5_6_Presentacion-a-clientes_FernandezS-05-1.png\" alt=\"4 PR_5_6_Presentaci\u00f3n a clientes_Fern\u00e1ndezS-05\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/4-PR_5_6_Presentacion-a-clientes_FernandezS-02-1.png\" alt=\"4 PR_5_6_Presentaci\u00f3n a clientes_Fern\u00e1ndezS-02\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1043b57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1043b57\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c1a668\" data-id=\"3c1a668\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-651b049 elementor-widget elementor-widget-heading\" data-id=\"651b049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">7 Buscando el lema<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3546d0e elementor-widget elementor-widget-text-editor\" data-id=\"3546d0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desde el principio hemos buscado un lema que sugiriera la esencia del centro. Las propuestas de <em>lema<\/em> o <em>tagline<\/em> surgen de la identificaci\u00f3n de los valores clave. <br \/>Ahora que el trabajo est\u00e1 m\u00e1s desarrollado, todos los miembros de la Comunidad Educativa juntos hemos buscado un lema.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726c59c elementor-widget elementor-widget-image\" data-id=\"726c59c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"539\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/UPA-leloak-960x539.jpg\" class=\"attachment-large size-large wp-image-20527\" alt=\"\" srcset=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/UPA-leloak-960x539.jpg 960w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/UPA-leloak-355x199.jpg 355w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/UPA-leloak-768x431.jpg 768w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/UPA-leloak-1536x863.jpg 1536w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/UPA-leloak-2048x1150.jpg 2048w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a6dd5 elementor-widget elementor-widget-text-editor\" data-id=\"a9a6dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ETORKIZUNAK SORTUZ \/ CREANDO FUTUROS<br \/>ZURE ERARA \/ A TU MANERA<br \/>ZU ZEU IZATEKO \/ PARA SER T\u00da MISMA\/O<br \/>ANIZTASUNAREN BIDEA \/ EL CAMINO DE LA DIVERSIDAD\u00a0<br \/>DESBERDINAK GARA \/ SOMOS DIFERENTES<br \/>GUZTIOKIN, GUZTIONTZAT \/ CON TODOS\/AS, PARA TODOS\/AS<br \/>AUKERARIK ONENA \/ LA MEJOR OPCI\u00d3N<br \/>ANITZA, OSOA \/ DIVERSA, COMPLETA<br \/>NAHI DUZUNA IZATEKO \/ PARA SER QUI\u00c9N QUIERAS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ebb7f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ebb7f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df627c5\" data-id=\"df627c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bbc5e5 elementor-widget elementor-widget-heading\" data-id=\"9bbc5e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">8 Estudiantes que han participado\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7bbdbe7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bbdbe7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7c74d13\" data-id=\"7c74d13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-665526c elementor-widget elementor-widget-text-editor\" data-id=\"665526c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alumnos de 1\u00ba de 2021-22 y de 2\u00ba de 2022-23: Maider Belver Mielgo, Ikerne Bravo Torres, Evon Etxeberria Ezeiza, Sandra Fern\u00e1ndez Sayavera, Naomi Gonzalez Sanchez, Naroa Maiztegui Cestafe, Rub\u00e9n Mara\u00f1\u00f3n Arcas, Andreider Naneva Caloroana Rodriguez. \u00a1Gracias!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d22dc elementor-widget elementor-widget-image\" data-id=\"51d22dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"507\" src=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Zura-talde-osoa-2022.jpg\" class=\"attachment-large size-large wp-image-20525\" alt=\"\" srcset=\"https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Zura-talde-osoa-2022.jpg 900w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Zura-talde-osoa-2022-355x200.jpg 355w, https:\/\/www.usandizaga.com\/design\/wp-content\/uploads\/2023\/03\/Zura-talde-osoa-2022-768x433.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de3fe06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de3fe06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18e45c1\" data-id=\"18e45c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c97169 elementor-widget elementor-widget-heading\" data-id=\"8c97169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Entradas relacionadas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8261d2 elementor-widget elementor-widget-text-editor\" data-id=\"c8261d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las dos entradas siguientes tambi\u00e9n est\u00e1n relacionadas con el Cambio de Identidad Gr\u00e1fica:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e120053 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e120053\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76f3ace\" data-id=\"76f3ace\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b543df1 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"b543df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.usandizaga.com\/design\/eu\/?p=20267\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Valores del centro<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-916d80d\" data-id=\"916d80d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6c02cd elementor-align-left elementor-widget elementor-widget-button\" data-id=\"e6c02cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.usandizaga.com\/design\/?p=20646\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-link\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Gesti\u00f3n de marca<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IES USANDIZAGA PE\u00d1AFLORIDA AMARA Un buen dise\u00f1o gr\u00e1fico es fundamental para cualquier centro educativo. Permite transmitir una imagen de calidad, fomenta el sentido de comunidad y pertenencia y puede ayudar &#8230; <a title=\"EN BUSCA DE LA NUEVA IDENTIDAD VISUAL\" class=\"read-more\" href=\"https:\/\/www.usandizaga.com\/design\/en-busca-de-la-nueva-identidad-visual\/\" aria-label=\"Leer m\u00e1s sobre EN BUSCA DE LA NUEVA IDENTIDAD VISUAL\">+info<\/a><\/p>\n","protected":false},"author":1,"featured_media":20639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","footnotes":""},"categories":[295],"tags":[],"class_list":["post-20641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-sobre-diseno-grafico","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","resize-featured-image"],"lang":"es","translations":{"es":20641,"eu":20063},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/posts\/20641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/comments?post=20641"}],"version-history":[{"count":0,"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/posts\/20641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/media\/20639"}],"wp:attachment":[{"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/media?parent=20641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/categories?post=20641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.usandizaga.com\/design\/wp-json\/wp\/v2\/tags?post=20641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}